Dreamwidth.org: Business FAQs
Commonly asked questions about dreamwidth.org's business operations and business plans, so we can have them in one place and point people at them when they come around again on the gee-tar. These aren't questions and answers that are designed for eventual inclusion on the site, but things that are coming up (or will be coming up) on the mailing lists during the construction and beta phase, so as to save everyone's sanity and prevent yet another go-around on the specific topic.
Some of these answers are links to where they were previously answered on the mailing list, while some of them have never been written up in one place but have been scattered through various threads. (In that case, we'll synthesize all the various bits of answers into one answer here, or write the email to the mailing list and then link it here.)
- 1 Why aren't you organized as a nonprofit?
- 2 Why won't you let us design our own paid accounts/only pay for what we want/add things a la carte?
- 3 Is Dreamwidth a fandom-based project?
- 4 What do you plan on doing with the profit from Dreamwidth?
- 5 Why aren't permanent accounts going to always be on sale?
- 6 Are you going to translate the site into other languages?
- 7 Why are accounts going to be so expensive?
- 8 Why don't you have all the features LJ has?
- 9 Is this all just a reaction to (latest LJ decision)?
- 10 Why can't all these changes be opt-in?
Why aren't you organized as a nonprofit?
Why won't you let us design our own paid accounts/only pay for what we want/add things a la carte?
For both technical and social reasons, we've chosen to offer two levels of paid account, at two different price points, with the same features but different limits to each. While it's possible this may change in the future, it's highly unlikely. (Followup explanation)
Is Dreamwidth a fandom-based project?
Dreamwidth is not fandom-specific, but is fandom-friendly.
What do you plan on doing with the profit from Dreamwidth?
Our Operating Agreement, the legal document that governs how Dreamwidth Studios, LLC must be run, specifies the distribution for any profit that dreamwidth.org makes. (Profit is, of course, defined as any capital intake over and above the expenses incurred in running the site, including hardware cost, hosting fees, bandwidth, salaries, insurance, overhead, etc, etc.)
The first thing that the Agreement specifies is that we have to keep a six-month "operating fund" liquid or semi-liquid at all times before any other distributions are taken. This is to ensure that we have sufficient capital to keep the site running. (We define our operating expenses as what it costs to run the service at current capacity, plus capital to cover our projected expansion, plus some wiggle room for emergency hardware purchases and other unexpected disaster.)
Over and above that -- although we don't expect to reach this point for quite some time, as we do plan to invest all of our income back into site development, whether through purchasing additional hardware or through adding additional paid staff -- the Agreement specifies that any profit the site makes should be distributed as follows:
- 1/3 directed to benefit the community as determined by the Members of the LLC (currently: Mark and Denise);
- 1/3 directed to benefit the community as determined by members of the community (through a process to be determined later);
- 1/3 distributed to the Members of the LLC as profit.
We thought about this for a long time, and this is the solution we came up with to the problem of both wanting to have a binding commitment to reinvesting in the community we're building and wanting to have fiscal motivations to bust our asses to make Dreamwidth succeed.
In short, we don't ever expect -- or really even want -- to get über-rich on this. We want to earn enough to support ourselves and our families, and use the rest to nurture and support the community and the project. Both of us are passionate about online community, and we want to build a good one. We're going into this with the idea that Dreamwidth isn't going to be the next Facebook or Myspace; we're always going to be the family-owned business down on the corner of the neighborhood. Our goal is to build a sustainable, long-term business that will be here for a long time. We're both prepared to make this something we'll work on for the rest of our careers, and we're designing for that from the ground up.
Why aren't permanent accounts going to always be on sale?
Are you going to translate the site into other languages?
Most likely not. Certainly not at launch, and almost certainly not after that, unless we can solve some particularly difficult problems (as enumerated in that message).